From single
bookings to long-term
commitment

ORNIKAR

Transforming Ornikar's booking flow into a structured planning system that helps students stay consistent, reduce drop-off, and reach their driving goal faster.

Product DesignMobility / Edtech

Role: Product Designer
Timeline: 2 Weeks
Team: 3 People
Context: Case Study

Ornikar has simplified access to driving lessons through a fully digital experience. However, this flexibility leads to reactive behaviors, with little anticipation or long-term planning.

The challenge: increasing lesson consistency and anticipation by turning booking into a system that helps students plan ahead from the very start.

In collaboration with Ornikar

Coraline Colasse

Product Designer — Ornikar

Juliette Roullier

Product Designer — Ornikar

The Problem

Learning to drive requires consistency, yet the current experience encourages reactive and fragmented behaviors.

No clear plan

Lessons are booked one by one, without long-term visibility.

50% of students plan less than 2 weeks ahead

Consistency is hard to maintain

Irregular practice breaks momentum and slows progress.

40% of students haven't driven in over 30 days

Flexibility creates friction

Freedom without guidance leads to poor planning and drop-off.

40% inactive for 30+ days

User Research

We conducted 4 user interviews to understand how learners plan their driving journey, manage their availability, and interact with instructors.

Planning requires projection

Learners need visibility on their training to stay engaged and move toward a clear goal.

“I can't stay motivated alone; I need follow-ups and deadlines.”

Morgane

Learning is goal-driven

Learners set personal deadlines and need a plan that fits their timeline.

“I was on maternity leave… I saw it as my project during that time.”

Justyna

Continuity over instructor

Learners prioritize maintaining their rhythm, even if it means changing instructors.

“I'd rather take another instructor than wait too long between lessons.”

Camille

While users try to plan ahead, the current experience lacks structure to support consistent learning and clear decision-making.

Design opportunity: help learners define a clear plan and build a consistent learning rhythm from the very first interactions.

From Research to Concept

We translated these learnings into a structured onboarding approach designed to turn fragmented booking into a guided planning experience

What we analyzed

Planning behaviors and time projection
Availability and scheduling habits
Instructor interaction points
Friction in early decision-making
Balance between flexibility and structure

This allowed us to

Learners have clear goals, but no structured path to reach them
Planning is left to users, leading to reactive behavior
Consistency breaks due to lack of anticipation
Flexibility is valuable, but requires guidance to be effective

Problem reframed

How can we turn Ornikar into a roadmap companion that structures the student's daily routine to ensure they succeed on time?

Onboarding Experience

We designed an onboarding experience that helps learners define their plan, understand their constraints, and commit to a consistent schedule.

Feature 01

Define your driving plan

Help learners define a realistic and personalized driving plan based on their goals, availability, and location.

Increase onboarding completion
Improve planning projection
Reduce early drop-off

Feature 02

Build and follow a structured schedule

Turn user inputs into a dynamic schedule that learners can review, adjust, and follow over time.

Increase planned sessions ahead
Improve consistency in learning
Reduce inactivity gaps

User testing

We tested the onboarding experience to evaluate usability, clarity, and users' ability to plan and commit to their driving schedule.

3/3 users

Strong projection through simulation

"It makes it more concrete... you can actually see how long it might take." — Franck

3/3 users

Structured planning encourages commitment

"Seeing everything planned like that makes me want to stick to it." — Camille

2/3 users

Confusion in calendar readability

"I'm not sure what the grey vs purple means here" — Morgane

3/3 users

Weekly vs monthly view ambiguity

"Are these my availabilities or the actual lessons?" — Franck

Learning & iterations

Three key learnings emerged from user testing, guiding the next iteration of the onboarding experience.

Learning n°01

Selecting multiple time slots felt repetitive. 2/3 users wanted a faster way to select full-day availability.

Reducing interaction cost improves usability. → Added a "Select all day" option and clarified the CTA.

Prototype 01

Prototype 02

Learning n°02

Users needed clearer understanding of how their inputs shaped the generated schedule. 3/3 users expected a recap before confirmation.

Planning transparency builds confidence. → Added a recap screen summarizing key inputs before generating the schedule.

Prototype 02

Learning n°03

Users struggled to distinguish their availability from the instructor's. 3/3 users found the schedule confusing.

Visibility drives clarity. → Added instructor indicators to highlight bookable slots.

Prototype 01

Prototype 02

Prototype V2

Based on user feedback, this iteration strengthens planning clarity, guidance, and user control throughout the onboarding. Discover the refined experience.

Final Presentation

The final concept was presented to the Ornikar team, synthesizing research, iterations, and a clear product direction.

The approach was well received and considered highly relevant to user needs. As Ornikar is currently rethinking its booking system, the team particularly valued the idea of leveraging familiar driving school patterns to bring more structure and clarity to the online experience.

Next Steps

Future work would focus on validating the real impact of this approach and extending the system beyond onboarding.

Measure real behavioral impact

Evaluate how the onboarding affects lesson frequency, planning anticipation, and inactivity over time.

Evolve into an adaptive planning system

Adjust schedules dynamically based on user progress and constraints.

Strengthen learner & instructor coordination

Enable shared planning and better communication between both sides.

Support long-term consistency

Introduce tools to help learners stay engaged throughout their journey.

Audi

Work in progress

Reimagining the In-Car Digital Experience

Designing a unified cockpit interface that balances driver focus with premium brand expression, from instrument cluster to infotainment.

HMI DesignDesign SystemAutomotive UX