Audi
Structuring an Email Design System for Audi
Moving Audi's email production from a manual, Photoshop-based process to a scalable system of reusable components.
Design SystemEmail DesignComponent Library
Work
Selected work
Product design case studies: design systems, e-commerce and onboarding.
4Murs
Elevating 4MURS into a digital concept store
Translating 4MURS' new brand identity into a sensorial e-commerce platform. The project focused on simplifying complex purchase paths and building a seamless mobile-first experience to drive conversion.
Brand StrategyVisual SystemArt Direction
Ravive
Designing Ravive: From a circular concept to a live D2C brand
Turning a vintage glassware stock idea into a premium e-commerce experience and an automated sustainable service loop.
Brand StrategyVisual SystemE-commerce
Deezer
Structuring Musical Identity from Day One
Reworking onboarding to accelerate activation and reduce early churn.
User ResearchActivationMobile-First Design
Ornikar
From Single Bookings to Structured Commitment
Automatically generating personalized lesson plans to drive consistency and improve completion.
Product StrategyGamificationUX Engagement