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Product StrategyGamificationUX Engagement
Designing Ravive:
From a circular concept
to a live D2C brand
RAVIVE
Transforming 1960s vintage glassware into refillable candles. As solo founder, I built the ecosystem from scratch — from brand identity and circular service design to an optimized cross-platform experience driving conversion.
GrowthSolo Founder
- Role
- Founder & Lead Designer
- Timeline
- 2024 — Present
- Team
- Solo Project
- Context
- 0 to 1 Launch
Driven by a passion for 1960s design, Ravive gives a second life to unique, curated vintage glassware. The goal was to launch a premium brand from scratch, establishing a strong, credible digital presence designed for both online customers and physical retail partners.
The challenge: to build a seamless digital experience that balances direct online sales (D2C) with B2B retail discovery — with zero marketing budget.
Step 01
Sourcing second-hand glass containers
Step 02
Transforming the vessels into candles
Step 03
Product photoshoot and staging
Step 04
Creating content for social media and the e-commerce website
01
Dynamic Brand System
Creating a flexible visual identity that adapts to digital formats while anchoring the brand in 1960s organic design.
A custom logotype featuring a fluid, liquid-like "i" designed for screen interactions.
The Unique Piece System
Since every vintage piece is unique, I turned a stock constraint into the main feature. Under the concept "Find Your Light", the shop moves away from mass shopping to offer a tailored experience: users don't just buy a candle, they find the object that fits them.
02
E-Commerce Experience
To launch the brand quickly, I customized an existing no-code infrastructure (Squarespace). The challenge was to bypass template limitations to create a premium, fluid shopping experience — resulting in a 100% sold-out inventory during the Christmas drop.
03
Behind-the-Scenes & Organic Growth
Building a community through authentic storytelling to drive engagement and conversion.
The Strategy
Creating organic content that balances brand identity with product presentation.
The Funnel
Using behind-the-scenes content to build trust and naturally drive traffic toward product drops.
Brand Hub
Cohesive grid identity and direct bio conversion links.
Storytelling
Sourcing and craftsmanship transparency to build high trust.
Motion & Identity
Minimalist editorial reels engaging broader audiences.
Conversion
Structured "The Collector's Selection" format to optimize discovery.
04
Mother's Day Campaign
I managed the creative direction and production of an exclusive photoshoot for Mother's Day. From staging to lighting, the goal was to create a cohesive series of minimalist visual assets to support the collection drop.
05
Retail Touchpoints
To expand the brand's physical footprint, Ravive launched limited drops in curated Paris concept stores and boutiques. This offline presence allowed users to interact with the tactile nature of the objects, creating a seamless bridge back to the online store.
Merci Paris
111 Bd Beaumarchais, 75003 Paris
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69 Rue de la Fontaine au Roi, 75011 Paris
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55 rue Léon Frot, 75011 Paris
Pop Up Botanica
10 rue Charles François Dupuis, 75003 Paris